The gaming industry is entering uncharted territory as it continues to evolve. In 2022, it generated over $100 billion, according to Forbes, cementing its status as one of the most powerful and profitable sectors. Yet, beyond its financial success, gaming stands out for its creativity. Historically, the industry focused on a predominantly male audience, with games often centered around male-driven themes. However, as the landscape expands, it’s becoming more inclusive, with a growing emphasis on diverse stories and perspectives.
We no longer view pixelated screens; today, video games are more lifelike than ever. As Investopedia puts it, “As technology continues to improve, so do video games.” Once seen as a niche creative industry, gaming is has been merging with Hollywood and mainstream entertainment, with films like Uncharted and Minecraft, and shows like The Last of Us bringing games to the big screen. But today, we’re focusing on an even more intriguing shift—how gaming is becoming more inclusive. Why is the industry embracing inclusivity? And what does this mean for the future of gaming? So many questions—and we’re about to dive into the answers!
Over the past few decades, the gaming industry has exploded, with audiences expanding far beyond just men. As gaming companies create titles that appeal to more diverse audiences, they’re tapping into new markets that not only grow their player base but also have the potential to boost profits. The University of Silicon Valley highlights this shift, stating, “Games that reflect the diverse world we live in can resonate more deeply with players. Including characters of different races, genders, sexual orientations, and abilities allows players to see themselves represented in the games they play. This representation fosters a sense of belonging and validation, making gaming a more welcoming and inclusive space for everyone.”
One of the most iconic games, The Legend of Zelda, which has generated over $3 billion in sales since its 1986 debut, has recently made a groundbreaking shift. After nearly four decades, Zelda, once portrayed as a damsel in distress waiting to be rescued, has finally become the hero of her own story. Amanda Cote, associate professor at Michigan State University, commented on this evolution in an NPR interview: "Video game history has been largely masculinized. While women and nonbinary players have always been part of gaming culture, developers have traditionally focused on young men as their main audience."
When it comes to telling women’s stories in video games, one trope often dominates: the damsel in distress. In her interview, Amanda Cote shared an interesting perspective on this trope, noting that while it may never fully disappear, game developers are beginning to offer a fresh take on it. She explained, "I don’t think the trope is ever going to go away, but I think games are starting to play on it more ironically. At the end of Super Mario Odyssey, for example, Princess Peach is rescued by Mario but decides she’s over the rivalry between Mario and Bowser and wants to be her own person."
Amanda Cote further emphasized the importance of expanding representation in the gaming industry beyond its traditional male audience. She highlighted how vital it is for other groups, including women and nonbinary individuals, to see themselves reflected in the stories and characters of video games. Cote noted that this shift isn't just about inclusion, but also about broadening the creative possibilities within the industry. By telling diverse stories and featuring a wider range of perspectives, gaming can offer richer experiences that appeal to a more varied audience, ultimately driving the industry forward both creatively and commercially.
“When they [women] think about representation, if they don't see people like them, they can still enjoy games, but it's a sign that this medium that they really love and enjoy is not necessarily thinking of them, is not necessarily for them. So seeing increased representation of female characters in games is really exciting for people who love games for many reasons, but have often felt like outsiders or felt like afterthoughts to the industry. Being welcomed in as part of the main audience, as people who are deliberately being targeted via representation, is really exciting and something that a lot of female gamers are looking forward to in the future.”
Games like The Legend of Zelda aren't the only ones championing strong female leads. Titles such as The Last of Us Part II, Assassin’s Creed Odyssey, and The Sims have all embraced this evolution. Even Roblox has joined the movement with its popular “Dress to Impress” feature, reflecting the surge of female players and the rise of empowering female characters across diverse gaming genres.
As the University of Silicon Valley puts it, a positive gaming community makes everyone feel welcome, fostering an environment of support and respect. This not only enhances the experience for all players but can also promote social change, helping to combat prejudice while encouraging empathy and understanding.
Though this story is focused on the conversation of inclusivity in gaming, that's just the beginning. The gaming industry has a significant impact on various creative sectors, including entertainment, fashion, psychology, and more. As we we explore those areas in the future, we want to hear your thoughts on inclusivity in gaming. If you’re a gamer, do you agree or disagree with the current state of inclusivity? How do you see the industry evolving? And lastly– don’t hesitate to reach out through instagram and share your perspective!
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